Communications Toolkit
NOVEMBER 2026
This toolkit shares Hatch Multistate projects related to timely themes, priority topics, and national initiatives. It includes links to prepared documents and graphics and sample social media posts.
We encourage you to share our projects and materials on your platforms.

SWEET POTATO AWARENESS MONTH
The U.S. is a major producer and top exporter of sweet potatoes, a popular, nutritious root vegetable. In 2024, the value of the U.S. sweet potato crop totaled $615 million. But sweet potato growers face many challenges, including labor shortages, extreme weather, poor soil, weeds, pests, and diseases. To improve grower profitability and meet consumer demand, researchers and Extension professionals are working together to tackle all aspects of sweet potato production. Learn more: bit.ly/MRF-sweet-potato
Multistate project has guided sweet potato production for over 87 years
Since 1939, the Sweet Potato Collaborators Conference has been a forum for generating and sharing information about sweet potato production and post-harvest practices. The group coordinates annual regional trials of promising sweet potato varieties and facilitates the commercial release of new varieties. Group members also investigate and share best practices for pest and disease management, mechanization, and marketing. To support the next generation of sweet potato scientists and growers, group members provide hands-on training in research, teaching, and Extension. See project details: nimss.org/projects/18767
PARTICIPATING LAND-GRANT INSTITUTIONS:
Alcorn State University, University of Arkansas-Pine Bluff, Auburn University, University of California, Clemson University, Cornell University, University of Florida, University of Georgia, University of Hawaii, Louisiana State University, University of Maryland, Michigan State University, Mississippi State University, University of New Hampshire, North Carolina State University, Pennsylvania State University, University of Puerto Rico, Purdue University, Rutgers University, Texas A&M University, Tuskegee University, Virginia Tech, West Virginia State University. Past and ongoing iterations of this project may include additional participants.
Preserving genetic resources for sweet potato development
A multistate team coordinates the preservation and distribution of sweet potato genetic material such as plant tissue cultures. Also called germplasm, these genetic resources are key to research and crop improvement and have led to many of today's sweet potato varieties. Recently, sweet potato germplasm was evaluated for resistance to black rot (Louisiana State University) and for adaptation to tropical environments (University of Guam). See project details: nimss.org/projects/18977
Protecting sweet potatoes from parasitic worms
As part of a multistate project on nematodes that damage crops, researchers at the University of Hawaii screened sweet potatoes for various species of root-knot nematodes, helping prevent introduction of these pests at a critical transit point between Asia and the U.S. mainland. University of Hawaii researchers also coordinated field trials in Hawaii, Alabama, and North Carolina, which showed that sweet potato farmers can use cover crops to suppress plant-parasitic nematodes, enhance soil health, and improve sweet potato yields. See project details: nimss.org/projects/18812
Developing precision tech to enhance sweet potato production
As part of a multistate project to improve plant phenotyping, scientists are working together to develop sensor and imaging systems for sweet potatoes and other underground crops. These systems will help scientists and growers rapidly and accurately assess plant growth, stress responses, and resource use efficiency. See project details: nimss.org/projects/19256
Automating and mechanizing sweet potato grading and sorting
Researchers at Michigan State University, Mississippi State University, North Carolina State University, University of Illinois, and Louisiana State University are working together to develop datasets, algorithms, and robotic machine vision systems that can be used to automate sweet potato grading and sorting during harvest and processing. These systems will help overcome labor shortages when there are not enough farm workers to harvest, sort, and grade sweet potatoes by hand. See project details: nimss.org/projects/19180
Understanding the health benefits of sweet potatoes
As part of a multistate project on nutrients in plants, researchers are exploring how carotenoids, natural pigments found in orange-colored sweet potatoes, may help protect against a variety of health issues, including obesity (Pennsylvania State University), nonalcoholic fatty liver disease (University of Connecticut), and chronic inflammation associated with Type 2 diabetes (Oklahoma State University). See project details: nimss.org/projects/19012

NOVEMBER 3
ONE HEALTH DAY
It's #OneHealthDay! The health of people is linked to the health of animals, plants, and our shared environment. A collaborative, multidisciplinary #OneHealth approach can help prevent, detect, and manage a wide range of public health concerns like diseases spread by animals, antimicrobial resistance, food safety, and much more. As part of Hatch Multistate projects, researchers at land-grant universities are working together to protect health for all: bit.ly/MRF-OneHealth

NOVEMBER 8
WORLD STEM DAY
A multistate team is working on ways to incorporate STEM into high school agricultural education, including new curricula and teacher training. This work helps ensure students have skills needed for college and career success. Learn more: https://bit.ly/STEMAgEd #NationalSTEMDay
PARTICIPATING LAND-GRANT INSTITUTIONS:
Clemson University, University of Florida, University of Georgia, University of Idaho, Kansas State University, Louisiana State University, Michigan State University, Oregon State University, Pennsylvania State University, South Dakota State University, Utah State University, Virginia Tech, West Virginia University. Ongoing versions of this project may include additional participants.

NOVEMBER 11
VETERANS DAY
Today, we give thanks to our veterans—and the science that keeps soldiers safe. For example, researchers at the University of California, Davis, helped improve protective gear for soldiers, and Washington State University scientists developed technology to improve the shelf life and food safety of ready-to-eat meals for soldiers. Other multistate studies found that spending time in nature is beneficial for veterans’ mental and physical health.

NOVEMBER 15-21
HUNGER & HOMELESSNESS WEEK
44 million Americans are at risk of suffering from hunger. Researchers and Extension professionals at land-grant universities are helping communities access the resources and knowledge to end hunger. Collaborative, multistate teams have improved food security by enhancing agricultural production so there is plenty of nutritious, filling, safe, affordable food on grocery store shelves and family tables. Other projects are helping local farmers connect with food banks, schools, and other alternative markets, increasing access to good food. Learn more: bit.ly/MRF-FoodSecurity #hhweek

NOVEMBER 18-24
WORLD ANTIMICROBIAL RESISTANCE AWARENESS WEEK
In animal agriculture, antimicrobial treatments are used to protect animal health and welfare and food safety. But many microbes have developed resistance to these treatments, leaving animals and humans vulnerable to infections. Researchers at land-grant universities have shed light on the characteristics and spread of resistant microbes; created tools for faster detection of resistance; developed strategies that reduce antimicrobial use; and raised awareness among scientists, farmers, veterinarians, communities, and policymakers. Learn more: http://bit.ly/MRF-AMR
#AMR #WAAW @WHO

NOVEMBER 19
NATIONAL RURAL HEALTH DAY
Rural areas are home to over 47 million people. Rural areas provide food and other resources for people worldwide as well as recreation opportunities. While rural communities are incredibly resilient, they face many challenges, including limited job opportunities, social services, and healthcare. Across the country, researchers and Extension professionals are working together to support healthy, thriving rural communities. Learn more: bit.ly/MRF-rural-areas
#NationalRuralHealthDay #PowerOfRural

NOVEMBER 21
WORLD FISHERIES DAY
It’s #WorldFisheriesDay! To help sustain fisheries, researchers are studying ways to improvement management, trade, and marketing as well as environmental issues, including the impacts of invasive species and oil spills. Learn more: https://bit.ly/MRF-aquaculture-fisheries @USDA_NIFA @AgIsAmerica

NOVEMBER 26
THANKSGIVING DAY
Before you gobble up #Thanksgiving dinner, take a moment to be thankful for the research that ensures a safe, nutritious, tasty bounty on your dinner table: bit.ly/MRF-Thanksgiving-2026
#Thanksgiving2026 #HappyThanksgiving

NOVEMBER 28
MAIZE DAY
We hate to be so corny, but we’d love for you to check out these a-MAIZE-ing projects that are helping corn growers manage pests and toxic molds. Learn more: bit.ly/maize-research #MaizeDay







