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JANUARY 2025 TOOLKIT

Recent Impact Statements:​
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Predicting and Mitigating Pollutants in Watersheds (S-1089)

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This project was the Southern Region's nominee for agInnovation's 2024 Excellence in Multistate Research Award for their outstanding collaboration and impacts.

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Agriculture contributes to pollution that impairs water quality, but scientists at land-grant universities are working together to develop data & models that will help them improve the effectiveness of management practices like vegetated buffers, bioreactors, minimizing fertilizer use & scheduling irrigation. Learn more: https://bit.ly/MRF-BMPs

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Land-grant universities participating in this project: Auburn University, University of Delaware, University of Florida, Florida Cooperative Extension, University of Georgia, University of Illinois, Iowa State University, Kansas State University, University of Kentucky, University of Maryland, Mississippi State University, University of Missouri, North Carolina State University, Oklahoma State University, Oregon State University, Pennsylvania State University, University of Rhode Island, South Dakota State University, University of Tennessee, Texas A&M University, University of Vermont, Virginia Tech. This is an ongoing project and may include additional participants. Participants may receive funding from additional sources. Project and participant details: https://nimss.org/projects/18705

 
 
APLU Office of Food, Agriculture and Natural Resources Theme:
 

The Unique Power of the Land-Grant University System: Accelerating Discovery, Developing the Workforce, and Delivering Solutions

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Collaboration can often help address food & ag issues more thoroughly & efficiently than a single state or institution. @USDA_NIFA-supported Hatch Multistate projects bring together researchers, Extension professionals & educators from multiple land-grant universities. By enabling long-term coordination across state lines & disciplines and facilitating the sharing of ideas & resources, these projects drive advancements. See how multistate projects are impacting communities, environments & economies nationwide: https://www.mrfimpacts.org/  @AgIsAmerica

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New Year's Resolutions (Nutrition, Health, and Wellness)

 

See/share our impact Statements about nutrition, health, and wellness

 

At the start of a new year, many Americans make resolutions to focus on healthy habits. See how @USDA_NIFA-supported Hatch Multistate projects impact our health & nutrition: https://bit.ly/MRF-Health #resolutions #health #healthyeating @AgIsAmerica​​​

 
 
National Hot Tea Month


Nutrient Bioavailability (W-4002)

 

Land-grant university research has tea-rrific impacts! As part of a multistate project on nutrient bioavailability, @CFAES_OSU showed that green tea polyphenols could help fight inflammation & alleviate gut dysfunction related to liver disorders & higher intake of green tea can lower risk of obesity-related cardiometabolic disorders. https://bit.ly/nutrient-bioavailability #HotTeaMonth @USDA_NIFA @AgIsAmerica

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Understanding Bioactive Dietary Chemicals (W-4122)

 

As part of a multistate project on bioactive dietary chemicals, @UOGTriton found that indigenous #mango leaves can be processed into a functional food, such as herbal tea, that has anti-diabetic activity. https://bit.ly/DietaryChemicals

#HotTeaMonth @USDA_NIFA @AgIsAmerica​

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National Oatmeal Month


It's #NationalOatmealMonth! Browse our impact statements on grains, produce & nuts to see how research is improving oats & your favorite oatmeal toppings: https://bit.ly/MRF-oatmeal

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January 5: National Bird Day

 

Birds can help farmers with pest control. As part of a multistate project on plants’ natural defenses against pests, @UDcanr found that chemicals emitted by corn plants attract birds that feed on fall armyworm caterpillars. Learn more: http://bit.ly/chemical-ecology #NationalBirdDay

 

Here’s some bird research to tweet about! As part of a multistate project on the economic, environmental & social benefits of outdoor recreation @NCStateCALS helped promote birding tourism & helped rural businesses market to birders. http://bit.ly/MRF-GreenSpaces #NationalBirdDay #birding

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January 6: National Bean Day

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Breeding Better Beans (W-3150)

 

Beans have been a food staple for millennia. Research is making sure we can sustainably grow and enjoy beans for years to come by making beans more resistant to pests, diseases & drought, enhancing the nutrient content of beans, and creating new bean-based food products: https://bit.ly/MRF-breeding-beans #NationalBeanDay

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As part of a multistate research project improving bean production, @UNL_CASNR @UNL_AgResearch @UPR_Oficial @uwyoag @unl_agresearch & @udcanr scientists developed beans that are resistant to #drought, heat, flooding, and diseases. Learn more: https://bit.ly/MRF-breeding-beans #NationalBeanDay


It’s #NationalBeanDay! Through scientific studies, #landgrantuniversities have shown the many health benefits of beans. For example, @UNL_CASNR showed that pinto beans can help lower cholesterol and @CSUAgSci found that beans can reduce visceral fat. https://bit.ly/MRF-breeding-beans

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Land-grant universities participating in this project: University of Arizona, University of California-Davis, University of California-Riverside, Colorado State University, Cornell University, University of Idaho, Iowa State University, Michigan State University, University of Minnesota, Mississippi State University, University of Nebraska, North Dakota State University, Oregon State University, University of Puerto Rico, Washington State University, University of Wisconsin, University of Wyoming. â€‹Project and participant details here.

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Managing Soybean Diseases (NCERA-137)

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​Soybeans are affordable, protein-rich & used in many food products. See how land-grant university scientists & Extension educators help farmers manage diseases & ensure a safe, steady supply of #soybeans: https://bit.ly/ManagingSoybeanDiseases #NationalBeanDay

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Land-grant universities and partners participating in this projectArkansas Cooperative Extension, Auburn University, Cornell University, University of Delaware, University of Florida, University of Georgia, University of Illinois, Illinois Cooperative Extension, Iowa Cooperative Extension, Kansas State University, University of Kentucky, Louisiana State University, Michigan State University, University of Minnesota, Mississippi State University, University of Missouri, University of Nebraska, North Dakota State University, The Ohio State University, Oklahoma State University, Purdue University, Pennsylvania State University, South Dakota State University, University of Tennessee, Virginia Tech, University of Wisconsin-Madison. Other partners include the United Soybean Board and the North Central Soybean Research Program. Industry sponsors include: BASF, Bayer, Cibus, Inc., Corteva, FMC, Syngenta, UPL, Valent, Stratton Seed Company, Progeny Ag Products. â€‹Project and participant details here.

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January 11: National Milk Day

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See/share all our Impact Statements on dairy

 

Got #milk research? We do! Working together, land-grant universities are improving milk production & quality and enhancing #dairy cow health & welfare. These multistate projects are supported in part by @USDA_NIFA. http://bit.ly/MRF-dairy #NationalMilkDay #EnjoyDairy


Northeast Pasture Consortium (NEERA-1603)

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Got milk? Scientists from @COLSA_UNH @UVMCALS @UMaineNSFA & @CornellCALS made discoveries about the health benefits of pasture-produced milk, which could increase demand & prices, helping dairies stay in business: https://bit.ly/MRF-NEPC #NationalMilkDay #NIFAimpacts

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Land-grant universities and partners participating in this project: Cornell University, University of Connecticut, Maine Cooperative Extension, University of Maryland, University of Massachusetts, University of New Hampshire, Pennsylvania State University, University of Vermont, West Virginia University, and the USDA-ARS, USDA Eastern Regional Research Center, USDA-NRCS​. Project and participant details here.​​​​

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Improving Dairy Cow Nutrition (NC-2040)

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See how researchers at land-grant universities are working together to manage cattle nutrition to promote cow health and #milk production: http://bit.ly/MRF-DairyCowNutrition #NationalMilkDay @AgIsAmerica @USDA_NIFA

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Land-grant universities and partners participating in this project: University of California Statewide Administration, University of California-Davis, Cornell University, University of Delaware, University of Florida, University of Idaho, University of Illinois, Iowa State University, Kansas State University, University of Kentucky, University of Maryland, Michigan State University, University of Minnesota, North Dakota State University, Ohio State University, Pennsylvania State University, Purdue University, University of Tennessee, Utah State University, Virginia Polytechnic Institute and State University, Washington State University, University of Wisconsin, Cargill Inc. â€‹Project and participant details here.​​

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Nutrient Bioavailability (W-4002)

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As part of a multistate project, @UConnCAHNR investigated how milk lipids affect cholesterol and gut bacteria, which could help the dairy industry by adding value to dairy products with high milk lipid content.  https://bit.ly/nutrient-bioavailability #NationalMilkDay #EnjoyDairy

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Land-grant universities participating in this project: University of Arizona, University of California, Berkeley, University of California, Davis, University of Connecticut, Cornell University, University of Florida, University of Hawaii, University of Illinois, Iowa State University, Kansas State University, University of Maine, University of Missouri, Montana State University, University of Nebraska, The Ohio State University, Oklahoma State University, Oregon State University, Purdue University, University of Rhode Island Project participants may receive additional funding from other sources. Project and participant details: https://nimss.org/projects/18472

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Mitigating Stress in Farm Animals (W-3173)

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As part of a multistate project on animal welfare, @CornellCALS designed a conductive cooling system that decreases #dairy #cow temperature & respiration, resulting in 5% more #milk: https://bit.ly/animal-stress  #NationalMilkDay @AgIsAmerica @USDA_NIFA

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Land-grant universities participating in this project: University of Arizona, Auburn University, University of California-Davis, Colorado State University, Cornell University, University of Delaware, University of Florida, University of Georgia, Kansas State University, University of Kentucky, University of Illinois, Maryland Cooperative Extension, University of Minnesota, Mississippi State University, University of Missouri, Montana State University, University of Nebraska, North Carolina State University, Oregon State University, Pennsylvania State University, University of Puerto Rico, South Dakota State University, University of Tennessee, Texas AgriLife Research, Utah State University, Virginia Tech, Washington State University, University of Wisconsin, University of Queensland, New Zealand - Ruakura Research Centre, USDA-ARS. Project and participant details: https://nimss.org/projects/18815

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Enhancing Microbial Food Safety (S-1077)

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As part of a multistate project on food safety, @VTCals researchers identified possible risks associated with veterinary drug residues in #dairy cattle and recommended sampling plans to reduce contamination of meat and #milk. https://bit.ly/food-safety-risk-analysis #NationalMilkDay

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Land-grant universities participating in this project: Auburn University, University of Arizona, University of Arkansas, University of California Statewide Administration, University of California, Davis, Clemson University, Colorado State University, University of Connecticut, University of Delaware, University of Florida, University of Georgia, University of Illinois, Purdue University, Iowa State University, Kansas State University, University of Kentucky, Louisiana State University, University of Maine, University of Maryland, University of Massachusetts, Michigan State University, University of Minnesota, Mississippi State University, University of Missouri, University of Nebraska-Lincoln, Rutgers University, New Mexico State University, Cornell University, Ohio State University, Oklahoma State University, Oregon State University, Pennsylvania State University, University of Puerto Rico, University of Rhode Island, University of Tennessee, Texas AgriLife Research, University of Vermont, Virginia Tech, Washington State University, University of Wisconsin, University of Wyoming. Previous and ongoing cycles of this project may include additional participants. Project and participant details: nimss.org/projects/18525

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Managing Antimicrobial Resistance in Animal Agriculture (NC-1206)

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In social science studies by @ucdavisCAES, @PurdueAg, @KStateag, @UMD_AGNR & @ CornellCALS, conventional #dairy farmers said they use antibiotics responsibly & further cuts would compromise animal welfare, increase costs & raise the price of dairy products; veterinarians said they do not have the tools to treat organic dairy #cows. https://bit.ly/MRF-AMR 

#NationalMilkDay 

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Understanding consumer perceptions is key to a sustainable dairy industry. @CornellCALS conducted a phone survey that found higher educated & younger adults perceive antibiotic use in dairy cattle as a public health threat, are willing to pay more for milk produced by cows not given antibiotics & support organic dairy farming. https://bit.ly/MRF-AMR #NationalMilkDay 

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Managing antimicrobial resistance is key for the dairy industry. As part of a multistate project, @CANRatMSU researchers found that moving #cows treated with #antibiotics to hospital pens led to higher levels of antibiotic resistance than leaving cows in their home pens: https://bit.ly/MRF-AMR #NationalMilkDay

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Land-grant universities participating in this project: University of California-Davis, Cornell University, University of Illinois, Iowa State University, Kansas State University, University of Maryland, Michigan State University, University of Minnesota, University of Nebraska, University of New Hampshire, North Carolina State University, North Dakota State University, Ohio State University, Pennsylvania State University, Purdue University, University of Rhode Island, Texas A&M University, and the National Animal Disease Center. Project and participant details: https://nimss.org/projects/18856

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January 31: National Seed Swap Day


Better Seeds to Sow (W-3168)

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Happy #NationalSeedSwapDay! It’s time to get ready for spring planting by gathering and sharing seeds with family, friends, and neighbors. Learn how scientists are improving seed quality: http://bit.ly/MRF-BetterSeeds #growyourown


The plants we use for food, biofuels, textiles & more start as seeds. Take a look back at our spotlight with Dr. Leskovar of @aglifesciences to see how a multistate team is improving seed performance: http://bit.ly/Leskovar-Spotlight #NationalSeedSwapDay #NIFAimpacts #growyourown

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​Land-grant universities participating in this project: University of Arizona, University of California-Davis, Cornell University, University of Florida, Iowa State University, University of Kentucky, Louisiana State University, Michigan State University, Mississippi State University, Montana State University, Ohio State University, Oklahoma State University, Oregon State University, South Dakota State University, Texas AgriLife Research, Virginia Tech. Project and participant details â€‹here.

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How to use this toolkit?​

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This toolkit shares Hatch Multistate projects that are related to timely themes and priority topics as well as materials and sample social media posts you may use to promote the projects. You may adapt the sample posts as as needed.

 

We encourage you to share our projects and materials in any way you see fit.

Where to use our materials and messaging?

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  • Social media

  • Web stories

  • Newspapers

  • Magazines

  • Grant proposals

  • Annual reports

  • Media interviews

  • Speeches

  • Town halls

  • Presentations

  • Newsletters

  • Congressional testimony

  • Conferences

  • Meetings

  • Extension events

Hashtags & Handles

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@MRFimpacts

#MRFimpacts

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@NCRegionalAssoc


@NERASAES

#NERASAES

#PromotingCollaboration

 

@SouthernAES

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@WAAESD

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@1890foundation

#1890strong

#HBCU

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@USDA_NIFA

#NIFAimpacts


@USDAScience


@APLU_Ag

#landgrantuniversities

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@AgIsAmerica

#AgIsAmerica

Don't forget visuals! 

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Social media posts and other types of communication products get more engagement if they include photos or other visual aids.

 

Search your libraries or the following free image libraries: USDA Flickr, USDA-ARS Image Gallery, Unsplash.

 

Make sure diagrams or charts can be understood quickly.

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Provide attribution as needed.

Milk Splash_edited.jpg
cows feeding on hay in barn_iStock-62310
Urban Gardening – Raising tomatoes for s
pinto kidney black beans_iStock-64172553
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