JULY 2025 TOOLKIT
​Recent Impact Statements
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Managing Insect Pests in Corn Crops (NC-246)
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Insect pests cause billions of dollars in corn crop losses each year. Researchers from land-grant universities are working to better understand corn insect pests, develop sustainable pest management tools & strategies, and share science-based info with farmers, industry, policymakers & the public. bit.ly/insect-pests-corn #IPM @USDA_NIFA @AgIsAmerica
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A multistate project is finding ways to manage insect pests in corn crops. For example, studies by @CornellCALS @aglifesciences
@iastate_cals @ACESIllinois & @UNL_CASNR showed that naturally occurring microscopic worms that cause disease in insects could help control soilborne insect pests of corn. See other project findings: bit.ly/insect-pests-corn​
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As part of a multistate project on managing corn pests, @CFAES_OSU @CANRatMSU & @NCStateCALS developed regional recommendations for emerging pests, including stink bugs, Asiatic garden beetle, and slugs. See more project work: bit.ly/insect-pests-corn
As part of a multistate project on managing insect pests of corn, @ClemsonCAFLS @NCStateCALS UGA_CollegeofAg & others facilitated multistate and international monitoring networks that have provided early warning of Bt-resistant populations of many different corn insect pests. This helps farmers avoid planting Bt corn where it is not effective, lowering their costs & slowing the development of Bt-resistance. See more project work: bit.ly/insect-pests-corn
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As part of a multistate project on managing insect pests in corn crops, @aglifesciences Extension educators expanded text message-based pest reports to the entire state of Texas. Users estimated the information was worth about $42 per acre to producers and $80 per acre to crop consultants. See other project work: bit.ly/insect-pests-corn
As part of a multistate project, @iastate_cals coordinates an international corn rootworm monitoring network. Iowa producers estimate this information has an annual value of $5 to $20 per acre--that's potentially $40 to $160 million in total annual savings statewide. See the network website: bit.ly/corn-rootworm-monitoring Learn more about the multistate project: bit.ly/insect-pests-corn
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As part of a multistate project work insect pests in #corn crops, @UWMadisonCALS researchers developed audio-based insect monitoring to improve early detection and timing of chemical control applications. See other project outputs: bit.ly/insect-pests-corn ​
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Institutions participating in this project: Auburn University, University of Arizona, Clemson University, Cornell University, University of Delaware, University of Florida, University of Georgia, University of Guelph, Illinois Institute of Technology, Illinois Natural History Survey, University of Illinois, Iowa State University, Kansas State University, University of Kentucky, Louisiana State University, University of Maryland, Michigan State University, University of Missouri, University of Minnesota, Mississippi State University, University of Nebraska, North Carolina State University, North Dakota State University, Ohio State University, Pennsylvania State University, Purdue University, South Dakota State University, University of Tennessee, Texas A&M AgriLife Extension, Texas A&M AgriLife Research, Virginia Tech, University of Wisconsin. State and federal participants: State of Connecticut, USDA-ARS, USDA-APHIS, U.S. Environmental Protection Agency. Industry partners: Bayer, Corteva AgriScience, Syngenta.
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Find project and participant details in the NIMSS database here.
Smart Irrigation Month
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​Climate Data and Monitoring (WERA-102)
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For 30+ years, a committee of land-grant university researchers & Extension educators has collected & distributed weather data, maps, models & other tools that farmers can use to schedule irrigation. Scheduling irrigation helps conserve resources & improve yields. bit.ly/climate-data-monitoring #SmartIrrigationMonth #drought #heatwave
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Land-grant universities and partners participating in this project: University of Arizona, Arizona State University, University of California, California Department of Water Resources, Colorado State University, Desert Research Institute, University of Kentucky, Montana State University, New Mexico State University, Oregon State University, Tuskegee University, Utah State University, U.S. Bureau of Reclamation, USDA Agricultural Research Service, U.S. Army Corps of Engineers Institute for Water Resources. This project has been renewed and may now included additional participants.
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Find project and participant details in the NIMSS database here.
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Managing Water Resources (W-3190)
It's #SmartIrrigationMonth. See how a team of researchers at land-grant universities is working with partners and communities across the U.S. to find ways to efficiently and fairly allocate water for agricultural irrigation and other uses: bit.ly/watermrfi
As part of a multistate project on water use, researchers improved soil moisture sensors, estimated evapotranspiration rates, shared weather data & released AquaCrop-OS, an open source crop-water productivity model. These tools help farmers worldwide make water use decisions & fine-tune irrigation so less water is wasted. Learn more: bit.ly/watermrfi
#SmartIrrigationMonth​
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Researchers working on a multistate project on water use showed that subsidizing efficient irrigation practices may not conserve water in the long-term because farmers may switch to more water intensive crops. See more project impacts: bit.ly/watermrfi #SmartIrrigationMonth
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As part of a multistate project on managing water use, scientists explored the environmental and economic benefits of irrigating crops with recycled water, which is usually saltier than freshwater. Researchers determined acceptable salinity levels for crops like #avocados in California, and studies in Texas showed that energy crops perform well irrigated with recycled municipal wastewater. Other insights helped set pricing structures that encourage recycled water use instead of groundwater. See more project impacts: bit.ly/watermrfi #SmartIrrigationMonth
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Land-grant universities and partners participating in this project: University of Arizona, University of Arkansas, University of California, Colorado State University, University of Florida, Florida Cooperative Extension, University of Georgia, University of Idaho, Kansas State University, University of Kentucky, Louisiana State University, Michigan State University, University of Minnesota, University of Missouri, University of Nebraska, University of Nevada, Nevada Cooperative Extension, New Mexico State University, North Carolina State University, University of Northern Colorado, North Dakota State University, Oregon State University, Purdue University, University of Rhode Island, Rutgers University, Texas A&M University, Texas Tech University, Utah State University, Virginia Tech University, Washington State University, University of Wyoming, NOAA, USDA-ARS, and US Forest Service. This project was renewed in 2020, with additional participation from Clemson University, University of Illinois, Mississippi State University, Montana State University, and Oklahoma State University. This project has been renewed and may now included additional participants.
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Find project and participant details in the NIMSS database here.
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Microirrigation for Sustainable Water Use (W-2128)
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Irrigation helps plants get enough water (especially during a #heatwave), but some methods waste time, money & water. See how a multistate research team has made irrigation systems more efficient, durable & easy to use: bit.ly/MRF-microirrigation #SmartIrrigationMonth #drought
It’s #SmartIrrigationMonth! @ucdavisCAES scientists designed sensors to detect water stress in #almond trees & recommended ways to reduce water use during irrigation. Learn more: https://bit.ly/MRF-microirrigation
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To help farmers use water sustainably, @uarizonacals promoted smartphone technology that allows farmers, Extension & scientists to share data & make irrigation decisions in real-time without traveling long distances. bit.ly/MRF-microirrigation #SmartIrrigationMonth
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Land-grant universities and partners participating in this project: Auburn University, University of California, Davis, Cornell University, University of Florida, University of Georgia, University of Hawaii, University of Idaho, Kansas State University, New Mexico State University, Oregon State University, University of Puerto Rico, Texas AgriLife Research. This project has been renewed and may now included additional participants.
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Find project and participant details in the NIMSS database here.
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Managing Irrigation for Ornamental Crops (NC-1186)
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Smart irrigation is vital to the sustainability of the nursery/greenhouse industry. Hatch Multistate projects are helping growers use less water, recycle water, and reduce the amount of pollutants in runoff water. bit.ly/IrrigationMRFI #SmartIrrigationMonth #NIFAimpacts
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Land-grant universities and partners participating in this project: Auburn University, University of California-Davis, University of California-Riverside, Clemson University, Colorado State University, University of Connecticut, University of Florida, Kansas State University, University of Kentucky, Louisiana State University, University of Maryland, University of Massachusetts, Michigan State University, Mississippi State University, North Carolina State University, Purdue University, Rutgers University, Tennessee Cooperative Extension, Texas AgriLife Research, Virginia Polytechnic Institute and State University, University of Wisconsin, USDA-ARS, and the U.S. Forest Service. This project has been renewed and may now included additional participants.
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Find project and participant details in the NIMSS database here.
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National Blueberry Month
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See/share our social media graphic on blueberry research.
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It's #NationalBlueberryMonth! Learn how Hatch Multistate Research Projects are improving blueberry production and quality: bit.ly/mrf-blueberry @USDA_NIFA @AgIsAmerica #blueberry
Scientists at land-grant universities have developed #blueberries with desirable qualities like cold tolerance & longer shelf life; designed technologies that make blueberry production more efficient; and improved trade & marketing: bit.ly/mrf-blueberry @USDA_NIFA @AgIsAmerica #blueberry #NationalBlueberryMonth
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Nutrient Bioavailability (W-4002)
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@UMaine researchers provided the first documentation that bioactive compounds in wild #blueberries can speed up wound healing and improve tissue remodeling by 20%. See more project findings: bit.ly/nutrient-bioavailability #NationalBlueberryMonth
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Land-grant universities and partners participating in this project: University of Arizona, University of California, Berkeley, University of California, Davis, University of Connecticut, Cornell University, University of Florida, University of Hawaii, University of Illinois, Iowa State University, Kansas State University, University of Maine, University of Missouri, Montana State University, University of Nebraska, The Ohio State University, Oklahoma State University, Oregon State University, Purdue University, University of Rhode Island. This project has been renewed and may now included additional participants.
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Find project and participant details in the NIMSS database here.
Enhancing Microbial Food Safety by Risk Analysis (S-1077)
As part of a multistate project on food safety, researchers at @UMaine, @UDcanr, @UVMCALS & the @US_FDA identified routes of preharvest pathogen contamination in wild blueberries grown in the Northeast. See more project findings: bit.ly/food-safety-risk-analysis
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Land-grant universities and partners participating in this project: Auburn University, University of Arizona, University of Arkansas, University of California Statewide Administration, University of California, Davis, Clemson University, Colorado State University, University of Connecticut, University of Delaware, University of Florida, University of Georgia, University of Illinois, Purdue University, Iowa State University, Kansas State University, University of Kentucky, Louisiana State University, University of Maine, University of Maryland, University of Massachusetts, Michigan State University, University of Minnesota, Mississippi State University, University of Missouri, University of Nebraska-Lincoln, Rutgers University, New Mexico State University, Cornell University, Ohio State University, Oklahoma State University, Oregon State University, Pennsylvania State University, University of Puerto Rico, University of Rhode Island, University of Tennessee, Texas AgriLife Research, University of Vermont, Virginia Tech, Washington State University, University of Wisconsin, University of Wyoming. This project has been renewed and may now included additional participants.
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Find project and participant details in the NIMSS database here.
National Hemp Month
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Sustainable Hemp Production (S-1084)
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Hemp is used in rope, textiles, bioplastics/fuels, wellness products & more. A @USDA_NIFA-funded project is assessing varieties, production practices & economic viability and sharing info with growers, policymakers, etc. bit.ly/MRF-hemp #NationalHempMonth @AgIsAmerica
@aamuedu @CentralState87 & @UMESNews are part of a multistate project studying industrial hemp production & processing in the U.S. Learn more: bit.ly/MRF-hemp #NationalHempMonth
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Land-grant universities and partners participating in this project: Alabama A&M University, Auburn University, University of California, Central State University, Colorado State University, University of Connecticut, Cornell University, University of Florida, University of Illinois, Kansas State University, University of Kentucky, Kentucky State University, Louisiana State University, University of Maryland, University of Maryland- Eastern Shore, Michigan State University, University of Minnesota, Mississippi State University, Montana State University, University of Nebraska, North Carolina State University, Oregon State University, Pennsylvania State University, Purdue University, Rutgers University, Southern Illinois University, University of Tennessee, Utah State University, University of Vermont, Virginia Polytechnic Institute, Virginia State University, Washington State University, West Virginia University, University of Wisconsin, and the USDA-ARS Plant Genetic Resources Unit. This project has been renewed and may now included additional participants.
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Find project and participant details in the NIMSS database here.
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Understanding Bioactive Dietary Chemicals (W-4122)
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As part of a multistate project on bioactive dietary chemicals, @CSUAgSci research showed that consuming CBD reduces inflammation, but bioactivity varies with different preparations. See more project findings: bit.ly/DietaryChemicals #NationalHempMonth @researchcsu
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Land-grant universities and partners participating in this project: University of Arizona, University of California-Berkeley, University of California-Davis, Colorado State University, University of Connecticut, University of Guam, University of Hawaii, University of Illinois, Michigan State University, University of Minnesota, University of Nebraska, University of Nevada, New Mexico State University, Ohio State University, Oregon State University, Purdue University, Rutgers University, University of Tennessee, Utah State University, University of Vermont, Washington State University, University of Wisconsin.
This project has been renewed and may now included additional participants.
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Find project and participant details in the NIMSS database here.​​​​
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National Picnic Month
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See/share our Impact Statement on picnic-related research.
It’s National Picnic Month and we have a basket full of research on your favorite picnic treats! Learn more about these projects: https://mrfimpacts.org/single-post/picnics-are-packed-with-research #PicnicMonth @USDA_NIFA @AgIsAmerica
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July 2: First Morrill Act Signed in 1862
On this day in 1862, President Lincoln signed the First Morrill Act to establish #LandGrantUniversities. See how researchers & Extension educators are working together to sustain agriculture and impact the environment, economy, and society: https://www.mrfimpacts.org/ @USDA_NIFA @AgIsAmerica
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July 7: World Chocolate Day
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See/share our social media graphic about chocolate research.
It’s World Chocolate Day! Researchers at land-grant universities across the U.S. are improving chocolate production and manufacturing and enhancing the taste and health benefits of chocolate. bit.ly/MRF-chocolate-research
@agsciences @CTAHRNews @cafnr #WorldChocolateDay​​
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Nutrient Bioavailability (W-4002)
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@cafnr researchers showed that optimized cacao roasting can minimize bitterness so that less sugar is added to chocolate products to make them desirable. Studies also showed the health benefits of certain compounds in chocolate made from roasted cacao. bit.ly/nutrient-bioavailability #WorldChocolateDay
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Land-grant universities and partners participating in this project: University of Arizona, University of California, Berkeley, University of California, Davis, University of Connecticut, Cornell University, University of Florida, University of Hawaii, University of Illinois, Iowa State University, Kansas State University, University of Maine, University of Missouri, Montana State University, University of Nebraska, The Ohio State University, Oklahoma State University, Oregon State University, Purdue University, University of Rhode Island. This project has been renewed and may now included additional participants.
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Find project and participant details in the NIMSS database here.
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Understanding Bioactive Dietary Chemicals (W-4122)
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As part of a multistate project on bioactive dietary chemicals, researchers at @CTAHRNews showed that polyphenols from native cacao may protect against diabetes. See more project findings: bit.ly/DietaryChemicals
#WorldChocolateDay
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Land-grant universities and partners participating in this project: University of Arizona, University of California-Berkeley, University of California-Davis, Colorado State University, University of Connecticut, University of Guam, University of Hawaii, University of Illinois, Michigan State University, University of Minnesota, University of Nebraska, University of Nevada, New Mexico State University, Ohio State University, Oregon State University, Purdue University, Rutgers University, University of Tennessee, Utah State University, University of Vermont, Washington State University, University of Wisconsin.
This project has been renewed and may now included additional participants.
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Find project and participant details in the NIMSS database here.
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July 11: World Population Day
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Changes in Rural Areas (W-4001)
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#WorldPopulationDay focuses on issues facing human populations. See how a @USDA_NIFA-supported multistate project is monitoring changes in rural populations related to healthcare, migration, housing, poverty, and more: bit.ly/rural-change
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Land-grant universities and partners participating in this project: Auburn University, Brigham Young University, University of Connecticut, Cornell University, University of Illinois, Iowa State University, Kansas State University, Louisiana State University, Macalester College, McGill University, Michigan Tech University, Middlebury College, University of Minnesota, University of Mississippi, University of Missouri, Montana State University, University of Montana, University of Nevada-Reno, University of New Hampshire, Ohio State University, Oregon State University, Pennsylvania State University, Syracuse University, University of Texas at San Antonio, Utah State University, Washington State University, University of Wisconsin, and the USDA ERS. This project has been renewed and may now included additional participants.
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Find project and participant details in the NIMSS database here.
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July 11: National French Fry Day
Engineering for Food Safety & Quality (NC-1023)
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It's #NationalFrenchFryDay! As part of a multistate project improving food quality & food safety, researchers at @ACESIllinois @VTCals & @TexasTech developed new tools that reduce the amount of oil foods soak up during frying. This makes fries less fatty. See more research from this project:
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July 16: National Cherry Day
See/share our social media graphic on cherry research.
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Working together puts the cherry on top of this research! See how multistate projects are collaborating to improve cherry production, quality, and marketing: bit.ly/mrf-cherry #NationalCherryDay
Improving Sustainability in Fruit Tree Production through Changes in Rootstock Use (NC-140)
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Dwarfing rootstocks tested by @RutgersSEBS @OSUAgSci @CAFE_UMass & @CANRatMSU led to an increase in sweet cherry acreage. And here’s the cherry on top: These rootstocks allowed more trees/acre, increasing cherry yields by ~$260M/year. https://www.mrfimpacts.org/single-post/2020/02/17/improving-fruit-tree-rootstock #NationalCherryDay
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Protecting Fresh Fruit Shelf Life & Quality (NE-1336)
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It’s #NationalCherryDay! Using @ucdavisCAES & @OSUAgSci findings to store and ship cherries, growers are able to cut costs by shipping fresh cherries by boat instead of by air. Learn more: bit.ly/MRF-FruitQuality
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July 28: World Nature Conservation Day
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Land-grant universities are working together to conserve nature, including finding ways to reduce the impacts of agriculture on the environment: bit.ly/MRFenvironment #WorldNatureConservationDay
How to use this toolkit?​
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This toolkit shares Hatch Multistate projects that are related to timely themes and priority topics as well as materials and sample social media posts you may use to promote the projects. You may adapt the sample posts as as needed.
We encourage you to share our projects and materials in any way you see fit. For example:
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Social media
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Web stories
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Newspapers
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Magazines
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Grant proposals
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Annual reports
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Media interviews
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Speeches
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Town halls
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Presentations
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Newsletters
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Congressional testimony
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Conferences
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Meetings
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Extension events
Hashtags & Handles
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Multistate Research Fund Impacts Program
X: @MRFimpacts
#MRFimpacts
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agInnovation North Central
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agInnovation Northeast
agInnovation South
#SouthernAgResearch
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Association of 1890 Research Directors/1890 Foundation
#1890strong
#HBCUs
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USDA National Institute of Food and Agriculture
X: @USDA_NIFA
#NIFAimpacts
Association of Public and Land-grant Universities
LinkedIn
X: @APLU_Ag
#landgrantuniversities
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Agriculture Is America
X: @AgIsAmerica
#AgIsAmerica

Don't forget visuals!
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Social media posts and other types of communication products get more engagement if they include photos or other visual aids.
Search your libraries or the following free image libraries: USDA Flickr, USDA-ARS Image Gallery, Unsplash.
Make sure diagrams or charts can be understood quickly.
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Provide attribution as needed.



