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JULY 2024 TOOLKIT

Recent Impact Statements
 

Multistate Research Addresses Avian Influenza (multiple projects featured)

Scientists at land-grant universities are working together to develop and share the information, tools, and strategies needed to prevent, detect, and manage avian influenza. https://bit.ly/MRF-birdflu #avianinfluenza #HPAI #birdflu

 

 
APLU Theme: Increasing Food Security & Safeguarding National Security

 

See/share all our Impact Statements about food security.

Worldwide, 1 in 10 people are affected by hunger. As part of @USDA_NIFA-funded multistate research projects, scientists at land-grant universities are helping build a more resilient food system that improves food security. https://bit.ly/MRF-FoodSecurity @AgIsAmerica

Research & Extension to Support Local Food Systems (SERA-47)


Strengthening local food systems can improve food access, farmer profitability, economic stability & community vitality. See how land-grant universities across the South are spearheading innovative research & Extension. https://bit.ly/MRF-localfoods #localfood #NIFAimpacts @Ext100Years

Land-grant universities and partners participating in this project: Auburn University, University of California, Davis, Cornell University, University of Florida, University of Georgia, University of Hawaii, University of Idaho, Kansas State University, New Mexico State University, Oregon State University, University of Puerto Rico, Texas AgriLife Research. This project has been renewed and may now included additional participants.

Find participant names and contact info in the NIMSS database here.

Learn more on the project website here.

 
Smart Irrigation Month

Microirrigation for Sustainable Water Use (W-2128)

Irrigation helps plants get enough water (especially during a #heatwave), but some methods waste time, money & water. See how a multistate research team has made irrigation systems more efficient, durable & easy to use: https://bit.ly/MRF-microirrigation #SmartIrrigationMonth #drought


It’s #SmartIrrigationMonth! @ucdavisCAES scientists designed sensors to detect water stress in #almond trees & recommended ways to reduce water use during irrigation. Learn more: https://bit.ly/MRF-microirrigation

To help farmers use water sustainably, @uarizonacals promoted smartphone technology that allows farmers, Extension & scientists to share data & make irrigation decisions in real-time without traveling long distances. https://bit.ly/MRF-microirrigation #SmartIrrigationMonth

Land-grant universities and partners participating in this project: Auburn University, University of California, Davis, Cornell University, University of Florida, University of Georgia, University of Hawaii, University of Idaho, Kansas State University, New Mexico State University, Oregon State University, University of Puerto Rico, Texas AgriLife Research. This project has been renewed and may now included additional participants.

Find participant names and contact info in the NIMSS database here.

Managing Irrigation for Ornamental Crops (NC-1186)

Smart irrigation is vital to the sustainability of the nursery/greenhouse industry. Hatch Multistate projects are helping growers use less water, recycle water, and reduce the amount of pollutants in runoff water. https://bit.ly/IrrigationMRFI #SmartIrrigationMonth #NIFAimpacts 

Land-grant universities and partners participating in this project: Auburn University, University of California-Davis, University of California-Riverside, Clemson University, Colorado State University, University of Connecticut, University of Florida, Kansas State University, University of Kentucky, Louisiana State University, University of Maryland, University of Massachusetts, Michigan State University, Mississippi State University, North Carolina State University, Purdue University, Rutgers University, Tennessee Cooperative Extension, Texas AgriLife Research, Virginia Polytechnic Institute and State University, University of Wisconsin, USDA-ARS, and the U.S. Forest Service. This project has been renewed and may now included additional participants.

Find participant names and contact info in the NIMSS database here.

Climate Data and Monitoring (WERA-102)

Research & Extension has provided climate data which farmers use to schedule irrigation. Scheduling irrigation helps conserve resources and improve yields. http://bit.ly/climate-data-monitoring #SmartIrrigationMonth #drought #heatwave

Land-grant universities and partners participating in this project: University of Arizona, Arizona State University, University of California, California Department of Water Resources, Colorado State University, Desert Research Institute, University of Kentucky, Montana State University, New Mexico State University, Oregon State University, Tuskegee University, Utah State University, U.S. Bureau of Reclamation, USDA Agricultural Research Service, U.S. Army Corps of Engineers Institute for Water Resources. This project has been renewed and may now included additional participants.

Find participant names and contact info in the NIMSS database here.

Managing Water Resources (W-3190)

 

It's #SmartIrrigationMonth. See how a team of researchers at land-grant universities is working with partners and communities across the U.S. to find ways to efficiently and fairly allocate water for agricultural irrigation and other uses: https://bit.ly/watermrfi

 

Scientists who are part of a multistate research project on water use have improved soil moisture sensors, estimated evapotranspiration rates, shared weather/climate models, and released AquaCrop-OS, an open source crop-water productivity model. These tools help farmers worldwide make water use decisions and fine-tune irrigation so less water is wasted. Learn more: https://bit.ly/watermrfi #SmartIrrigationMonth

Multistate research has led to cost-effective ways to manage agricultural water use, including options that work well for small farmers and farmers on tribal lands. See more project impacts: https://bit.ly/watermrfi

#SmartIrrigationMonth

Researchers working on a multistate project on water use showed that subsidizing efficient irrigation practices may not conserve water in the long-term because farmers may switch to more water intensive crops. See more project impacts: https://bit.ly/watermrfi #SmartIrrigationMonth

As part of a multistate project on managing water use, scientists explored the environmental and economic benefits of using recycled water, which is usually saltier than freshwater. Researchers determined acceptable salinity levels for crops like #avocados in California, and studies in Texas showed that energy crops perform well irrigated with recycled municipal wastewater. Other insights helped set pricing structures that encourage recycled water use instead of groundwater. See more project impacts: https://bit.ly/watermrfi #SmartIrrigationMonth

Land-grant universities and partners participating in this project: University of Arizona, University of Arkansas, University of California, Colorado State University, University of Florida, Florida Cooperative Extension, University of Georgia, University of Idaho, Kansas State University, University of Kentucky, Louisiana State University, Michigan State University, University of Minnesota, University of Missouri, University of Nebraska, University of Nevada, Nevada Cooperative Extension, New Mexico State University, North Carolina State University, University of Northern Colorado, North Dakota State University, Oregon State University, Purdue University, University of Rhode Island, Rutgers University, Texas A&M University, Texas Tech University, Utah State University, Virginia Tech University, Washington State University, University of Wyoming, NOAA, USDA-ARS, and US Forest Service. This project was renewed in 2020, with additional participation from Clemson University, University of Illinois, Mississippi State University, Montana State University, and Oklahoma State University. This project has been renewed and may now included additional participants.

Find participant names and contact info in the NIMSS database here.

 
National Blueberry Month    

See/share our social media graphic on blueberry research.

It's  #NationalBlueberryMonth! Learn how @USDA_NIFA-supported Hatch Multistate Research Projects are improving blueberry production and quality: https://bit.ly/mrf-blueberry #NIFAimpacts #blueberry 

 

Scientists at land-grant universities have developed #blueberries with desirable qualities like cold tolerance & longer shelf life; designed technologies that make blueberry production more efficient; and improved trade & marketing: https://bit.ly/mrf-blueberry #NIFAimpacts #blueberry 

#NationalBlueberryMonth

 
 
National Hemp Month

See/share our social media graphic on hemp research.

 

Sustainable Hemp Production (S-1084)

Hemp is used in rope, textiles, bioplastics/fuels, wellness products & more. A @USDA_NIFA-funded project is assessing varieties, production practices & economic viability and sharing info with growers, policymakers, etc. https://bit.ly/MRF-hemp #NationalHempMonth @USDA_NIFA @AgIsAmerica


@aamuedu @CentralState87 & @UMESNews are part of a multistate project studying industrial hemp production & processing in the U.S. Learn more: https://bit.ly/MRF-hemp #NationalHempMonth @USDA_NIFA @AgIsAmerica

Land-grant universities and partners participating in this project: Alabama A&M University, Auburn University, University of California, Central State University, Colorado State University, University of Connecticut, Cornell University, University of Florida, University of Illinois, Kansas State University, University of Kentucky, Kentucky State University, Louisiana State University, University of Maryland, University of Maryland- Eastern Shore, Michigan State University, University of Minnesota, Mississippi State University, Montana State University, University of Nebraska, North Carolina State University, Oregon State University, Pennsylvania State University, Purdue University, Rutgers University, Southern Illinois University, University of Tennessee, Utah State University, University of Vermont, Virginia Polytechnic Institute, Virginia State University, Washington State University, West Virginia University, University of Wisconsin, and the USDA-ARS Plant Genetic Resources Unit. This project has been renewed and may now included additional participants.

Find participant names and contact info in the NIMSS database here.

 
National Picnic Month

See/share our Impact Statement on picnic-related research.


It’s National Picnic Month and we have a basket full of research on your favorite picnic treats! Learn more about these projects: https://mrfimpacts.org/single-post/picnics-are-packed-with-research #PicnicMonth @USDA_NIFA @AgIsAmerica

July 2: First Morrill Act Signed in 1862

 

On this day in 1862, President Lincoln signed the First Morrill Act to establish #LandGrantUniversities. See how researchers & Extension educators are working together to sustain agriculture and impact the environment, economy, and society: https://www.mrfimpacts.org/ #AgIsAmerica

July 7: World Chocolate Day

See/share our social media graphic about chocolate research.

 

It’s World Chocolate Day! Researchers at land-grant universities across the U.S. are improving chocolate production and manufacturing and enhancing the taste and health benefits of chocolate. @agsciences @CTAHRNews #WorldChocolateDay

July 8-14: National Forest Week

See/share our infographic about forest research.

It’s #NationalForestWeek! As part of multistate research projects, scientists and Extension educators at land-grant universities are working together to sustain our forests. https://bit.ly/MRF-SustainForests #NIFAimpacts

July 11: World Population Day

Changes in Rural Areas (W-4001)

#WorldPopulationDay focuses on issues facing human populations. See how a @USDA_NIFA-supported multistate project is monitoring changes in rural populations related to healthcare, migration, housing, poverty, and more: https://bit.ly/rural-change

Land-grant universities and partners participating in this project: Auburn University, Brigham Young University, University of Connecticut, Cornell University, University of Illinois, Iowa State University, Kansas State University, Louisiana State University, Macalester College, McGill University, Michigan Tech University, Middlebury College, University of Minnesota, University of Mississippi, University of Missouri, Montana State University, University of Montana, University of Nevada-Reno, University of New Hampshire, Ohio State University, Oregon State University, Pennsylvania State University, Syracuse University, University of Texas at San Antonio, Utah State University, Washington State University, University of Wisconsin, and the USDA ERS. This project has been renewed and may now included additional participants.

Find participant names and contact info in the NIMSS database here.

 
July 12: National French Fry Day
 

See/share all our Impact Statements on potatoes.

 

Engineering for Food Safety & Quality (NC-1023)

It's #NationalFrenchFryDay! As part of a multistate project improving food quality & food safety, researchers at @ACESIllinois @VTCals & @TexasTech developed new tools that reduce the amount of oil foods soak up during frying. This makes fries less fatty. See more research from this project: 

https://bit.ly/foodsafetyandquality

July 16: National Cherry Day

 

See/share our social media graphic on cherry research.

Working together puts the cherry on top of this research! See how multistate projects are collaborating to improve cherry production, quality, and marketing: https://bit.ly/mrf-cherry #NationalCherryDay
 

Improving Sustainability in Fruit Tree Production through Changes in Rootstock Use (NC-140)

Dwarfing rootstocks tested by @RutgersSEBS @OSUAgSci @CAFE_UMass & @CANRatMSU have led to an increase in sweet cherry acreage. And here’s the cherry on top: These rootstocks allow more trees/acre, increasing cherry yields by ~$260M/year. https://www.mrfimpacts.org/single-post/2020/02/17/improving-fruit-tree-rootstock #NationalCherryDay

Protecting Fresh Fruit Shelf Life & Quality (NE-1336)

It’s #NationalCherryDay! Using @ucdavisCAES & @OSUAgSci findings to store and ship cherries, growers are able to cut costs by shipping fresh cherries by boat instead of by air. Learn more: http://bit.ly/MRF-FruitQuality 

July 28: World Nature Conservation Day

Land-grant universities are working together to conserve nature, including finding ways to reduce the impacts of agriculture on the environment: https://bit.ly/MRFenvironment #WorldNatureConservationDay

How to use this toolkit?

This toolkit shares Hatch Multistate projects that are related to timely themes and priority topics as well as materials and sample social media posts you may use to promote the projects. You may adapt the sample posts as as needed.

 

We encourage you to share our projects and materials in any way you see fit. For example:

 

  • Social media

  • Web stories

  • Newspapers

  • Magazines

  • Grant proposals

  • Annual reports

  • Media interviews

  • Speeches

  • Town halls

  • Presentations

  • Newsletters

  • Congressional testimony

  • Conferences

  • Meetings

  • Extension events

Hashtags & Handles

@MRFimpacts

#MRFimpacts

@NCRegionalAssoc


@NERASAES

#NERASAES

#PromotingCollaboration

 

@SouthernAES

#SouthernAgResearch

@WAAESD

@1890foundation

#1890strong

#HBCU

@USDA_NIFA

#NIFAimpacts


@USDAScience


@APLU_Ag

#landgrantuniversities

@AgIsAmerica

#AgIsAmerica

Agriculture _edited.jpg

Don't forget visuals! 

Social media posts and other types of communication products get more engagement if they include photos or other visual aids.

 

Search your libraries or the following free image libraries: USDA Flickr, USDA-ARS Image Gallery, Unsplash.

 

Make sure diagrams or charts can be understood quickly.

Provide attribution as needed.

blueberries on white ceramic container_e
clear glass bottle beside brown wicker b
W3001_downtown rural street_iStock-47164
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