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JANUARY 2024 TOOLKIT

New Year's Resolutions (Nutrition, Health, and Wellness)

 

At the start of a new year, many Americans make resolutions to focus on healthy habits. See how @USDA_NIFA-supported Hatch Multistate projects impact our health & nutrition: https://bit.ly/MRF-Health #resolutions #health #healthyeating

National Oatmeal Month


It's #NationalOatmealMonth! Browse our impact statements on grains, produce & nuts to see how research is improving oats & your favorite oatmeal toppings: https://bit.ly/MRF-oatmeal


National Hot Tea Month


To make U.S. tea production more efficient, @MSU_AG scientists calculated optimal nitrogen rates for tea plants grown in nurseries. This helps growers avoid over-applying fertilizer and wasting time and money. Learn more: http://bit.ly/MRF-NC1186 #NationalHotTeaMonth


Land-grant university research has tea-rrific impacts: @UConnCAHNR found that green tea can help remove bad cholesterol from the body & fight inflammation and @CFAES_OSU found that green tea can lower risk of liver inflammation & damage due to fatty liver. http://bit.ly/MRF-Bioavailabilty #HotTeaMonth #NIFAimpacts #AgIsAmerica

January 5: National Bird Day

 

Birds can help farmers with pest control. For example, as part of a multistate project on plants’ natural defenses against pests, @UDcanr found that chemicals emitted by corn plants attract birds that feed on fall armyworm caterpillars. Learn more: http://bit.ly/chemical-ecology #NationalBirdDay

 

Here’s some bird research to tweet about! As part of a multistate project on the economic, environmental & social benefits of outdoor recreation @NCStateCALS helped promote birding tourism & helped rural businesses market to birders. http://bit.ly/MRF-GreenSpaces #NationalBirdDay #birding

January 6: National Bean Day

Breeding Better Beans (W-3150)

 

Land-grant universities participating in this project: University of Arizona, University of California-Davis, University of California-Riverside, Colorado State University, Cornell University, University of Idaho, Iowa State University, Michigan State University, University of Minnesota, Mississippi State University, University of Nebraska, North Dakota State University, Oregon State University, University of Puerto Rico, Washington State University, University of Wisconsin, University of Wyoming.

Find participant names and contact info in the NIMSS database here.

 

Sample posts:

Beans have been a food staple for millennia. Research is making sure we can sustainably grow and enjoy beans for years to come by making beans more resistant to pests, diseases & drought, enhancing the nutrient content of beans, and creating new bean-based food products: https://bit.ly/MRF-breeding-beans #NationalBeanDay

As part of a multistate research project improving bean production, @UNL_CASNR @UNL_AgResearch @UPR_Oficial @uwyoag @unl_agresearch & @udcanr scientists developed beans that are resistant to #drought, heat, flooding, and diseases. Learn more: https://bit.ly/MRF-breeding-beans #NationalBeanDay


It’s #NationalBeanDay! Through scientific studies, #landgrantuniversities have shown the many health benefits of beans. For example, @UNL_CASNR showed that pinto beans can help lower cholesterol and @CSUAgSci found that beans can reduce visceral fat. https://bit.ly/MRF-breeding-beans

Managing Soybean Diseases (NCERA-137)

 

Land-grant universities and partners participating in this projectArkansas Cooperative Extension, Auburn University, Cornell University, University of Delaware, University of Florida, University of Georgia, University of Illinois, Illinois Cooperative Extension, Iowa Cooperative Extension, Kansas State University, University of Kentucky, Louisiana State University, Michigan State University, University of Minnesota, Mississippi State University, University of Missouri, University of Nebraska, North Dakota State University, The Ohio State University, Oklahoma State University, Purdue University, Pennsylvania State University, South Dakota State University, University of Tennessee, Virginia Tech, University of Wisconsin-Madison. Other partners include the United Soybean Board and the North Central Soybean Research Program. Industry sponsors include: BASF, Bayer, Cibus, Inc., Corteva, FMC, Syngenta, UPL, Valent, Stratton Seed Company, Progeny Ag Products.

Find participant names and contact info in the NIMSS database here.

Sample posts:

Soybeans are affordable, protein-rich & used in many food products. See how land-grant university scientists & Extension educators help soybean farmers manage diseases & ensure a safe, steady supply of soy foods: https://bit.ly/ManagingSoybeanDiseases #NationalBeanDay

January 11: National Milk Day

Got #milk research? We do! Working together, land-grant universities are improving milk production & quality and enhancing #dairy cow health & welfare. These multistate projects are supported in part by @USDA_NIFA. http://bit.ly/MRF-dairy #NationalMilkDay #EnjoyDairy


Northeast Pasture Consortium (NEERA-1603)

Land-grant universities and partners participating in this project: Cornell University, University of Connecticut, Maine Cooperative Extension, University of Maryland, University of Massachusetts, University of New Hampshire, Pennsylvania State University, University of Vermont, West Virginia University, and the USDA-ARS, USDA Eastern Regional Research Center, USDA-NRCS

Find participant names and contact info in the NIMSS database here.

Sample post:

 

Got milk? Scientists from @COLSA_UNH @UVMCALS @UMaineNSFA & @CornellCALS made discoveries about the health benefits of pasture-produced milk, which could increase demand & prices, helping dairies stay in business: https://bit.ly/MRF-NEPC #NationalMilkDay #NIFAimpacts

Improving Forage Crops for Livestock (NE-1010)

 

Land-grant universities and partners participating in this project: University of California, Davis, Cornell University, University of Georgia, Kansas State University, University of Kentucky, University of Minnesota, Mississippi State University, University of Rhode Island, Rutgers University, South Dakota State University, West Virginia University, University of Wisconsin, USDA-ARS, Agriculture Canada-St. Foy, Agriculture and Agri-Food Canada

Find participant names and contact info in the NIMSS database here.


Sample post: 

 

As part of a multistate project, researchers at land-grant universities are improving forage for #dairy #cows. A new alfalfa variety could increase #milk production up to 3.3 pounds per day, an increase worth about $181 per cow: http://bit.ly/MRF-ForageCrops #NationalMilkDay #AgIsAmerica

Improving Dairy Cow Nutrition (NC-2040)

Land-grant universities and partners participating in this project: University of California Statewide Administration, University of California-Davis, Cornell University, University of Delaware, University of Florida, University of Idaho, University of Illinois, Iowa State University, Kansas State University, University of Kentucky, University of Maryland, Michigan State University, University of Minnesota, North Dakota State University, Ohio State University, Pennsylvania State University, Purdue University, University of Tennessee, Utah State University, Virginia Polytechnic Institute and State University, Washington State University, University of Wisconsin, Cargill Inc

Find participant names and contact info in the NIMSS database here.

Sample post:

See how researchers at land-grant universities are working together to manage cattle nutrition to promote cow health and #milk production: http://bit.ly/MRF-DairyCowNutrition #NationalMilkDay #AgIsAmerica #NIFAimpacts

January 27: National Seed Swap Day


Better Seeds to Sow (W-3168)

 

Land-grant universities participating in this project: University of Arizona, University of California-Davis, Cornell University, University of Florida, Iowa State University, University of Kentucky, Louisiana State University, Michigan State University, Mississippi State University, Montana State University, Ohio State University, Oklahoma State University, Oregon State University, South Dakota State University, Texas AgriLife Research, Virginia Tech

Find participant names and contact info in the NIMSS database here.

 

Sample posts:

 

Happy #NationalSeedSwapDay! It’s time to get ready for spring planting by gathering and sharing seeds with family, friends, and neighbors. Learn how scientists are improving seed quality: http://bit.ly/MRF-BetterSeeds #growyourown


The plants we use for food, biofuels, textiles & more start as seeds. Take a look back at our spotlight with Dr. Leskovar of @aglifesciences to see how a multistate team is improving seed performance: http://bit.ly/Leskovar-Spotlight #NationalSeedSwapDay #NIFAimpacts #growyourown

How to use this toolkit?

This toolkit shares Hatch Multistate projects that are related to timely themes and priority topics as well as materials and sample social media posts you may use to promote the projects. You may adapt the sample posts as as needed.

 

We encourage you to share our projects and materials in any way you see fit.

Where to use our materials and messaging?

  • Social media

  • Web stories

  • Newspapers

  • Magazines

  • Grant proposals

  • Annual reports

  • Media interviews

  • Speeches

  • Town halls

  • Presentations

  • Newsletters

  • Congressional testimony

  • Conferences

  • Meetings

  • Extension events

Hashtags & Handles

@MRFimpacts

#MRFimpacts

@NCRegionalAssoc


@NERASAES

#NERASAES

#PromotingCollaboration

 

@SouthernAES

@WAAESD

@1890foundation

#1890strong

#HBCU

@USDA_NIFA

#NIFAimpacts


@USDAScience


@APLU_Ag

#landgrantuniversities

@AgIsAmerica

#AgIsAmerica

Don't forget visuals! 

Social media posts and other types of communication products get more engagement if they include photos or other visual aids.

 

Search your libraries or the following free image libraries: USDA Flickr, USDA-ARS Image Gallery, Unsplash.

 

Make sure diagrams or charts can be understood quickly.

Provide attribution as needed.

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